How a Leading Media Company Turned Data Chaos into Growth with aenable

A major media company wanted to end the chaos of manual data management and error-prone Excel imports. Together with aenable, they developed a solution that seamlessly integrates Dynamics 365, SQL, and Salesforce, improves data quality, and drastically reduces manual effort. The result: faster processes, greater clarity, and a future-proof IT landscape.

Technologies: Microsoft Power Platform, Microsoft Dynamics 365 (ERP), Salesforce (CRM)

About the Client

Our client is a well-known media company with around 200 employees, specializing in licensing and advertising revenue. The company aims to stay ahead of the curve and make data-driven decisions to grow in a dynamic market.

Challenges

Before we started, several issues caused inefficiencies:

Manual data maintenance via Excel imports and exports
Lack of synchronization between Dynamics 365 and Salesforce
Inconsistent data structures (different IDs, complex primary keys)
Limited access to key information for the Salesforce team
Missing automatic mapping and numerous data errors

These challenges led to frustration, repeated tasks, and limited adaptability to market changes.

Solution

Together with the client, aenable developed a tailored solution based on modern Microsoft technologies:

Power Automate Integration: We implemented Power Automate to automatically transfer data from a SQL database to Salesforce without manual intervention.
Bulk Jobs for Large Data Sets: For thousands of records, simple single imports were insufficient. Bulk jobs allowed us to process large volumes of data quickly, reliably, and efficiently.
Smart Mapping & Localization: With various locale codes in play, we ensured proper field mapping and conversion, enabling the team to maintain clarity over cross-border data.
Robust Error Handling: Unexpected errors were captured separately and entered into an automated review process, ensuring no data was lost and the team could respond quickly.

The result: reduced routine work, consistent data, and seamless collaboration between Dynamics 365, SQL, and Salesforce.

Results

Our collaboration delivered measurable results:

25% fewer data errors due to improved mapping and error handling
90% lower license and operational costs compared to competitors, thanks to clever use of Microsoft Suite
Significantly reduced manual effort – Excel exports are a thing of the past

The company can now focus on what matters most: developing content, securing advertising partners, and expanding its business.

Conclusion

This success story demonstrates how aenable can drive tangible improvements even in a challenging market like media. Through smart data integration and modern Microsoft technologies, we laid the foundation for further growth while simplifying the team’s daily work.